Category
interior
Services
Exhibition Design · Interior Design
About the project
Korea 360 Dubai is a 1,606-square-meter Korean cultural experience hub in Dubai Festival City Mall, jointly managed by 10 public Korean organizations including KOCCA — a mega-platform for Middle Eastern fans of the Korean Wave (Hallyu).
More than a traditional Korean material, Hanji becomes the living soul of the project. A continuous white translucent ribbon flows through every space — sometimes a ceiling, sometimes a wall, sometimes light, sometimes shadow — naturally guiding every movement through the exhibition.
The visitor does not simply discover Korea. The visitor walks alongside Hanji.
Korea 360 is not a permanent exhibition about South Korea. It is an immersive spatial journey through the nation's emotions, traditions, creativity and contemporary identity. Rather than organizing culture into separate exhibition halls, the project transforms Korean philosophy into an architectural experience.
Han 한
Where beauty is born from sorrow.
Heung 흥
Joyful energy — fun, and excitement.
Jeong 정
A gentle feeling of fondness or liking.
Jeongja 정자
It gathers people together in Jeongja.
More than a traditional Korean material, Hanji becomes the living soul of the project — a silent companion that grows, transforms and finally becomes a work of art. The visitor does not simply discover Korea. The visitor walks alongside Hanji.
A continuous white translucent ribbon flows through every space. Sometimes it becomes a ceiling. Sometimes a wall. Sometimes light. Sometimes shadow. Rather than using conventional wayfinding, Hanji naturally guides every movement throughout the exhibition — connecting every chapter of the journey, physically and emotionally.
Next Project
Villa L7
Umm Nahad 3, Dubai