Bugatti Showroom

About the project

The challenge was to do justice to the most expensive, the most luxurious and the fastest car on the earth. This is the biggest Bugatti Showroom in the world — a VIP feel and an exclusive atmosphere is an understatement of what is required in such a project.

With a challenging site in the most luxurious city in the world, we came up with design ideas such as the brand wall hiding the pillars that stayed true to the philosophy of the brand. The regulations were surpassed and the result was a special showroom for a special car.

The showroom, although very beautiful, does not take the attention away from the real deal — the car itself.